Thaddeus

Creation of a luxury brand in the half-measure men’s footwear sector, from its positioning through to the definition and development of its whole outlet territory.

A line of luxury men’s footwear was launched for a young Parisian start-up.

PPOOL has advised this young start-up to find a good position and corresponding brand name. The agency has also created the logo, imagined the identifying territory and developed its graphic and iconographic expression.